Users will soon have a fresh option that enables them to cut down on the quantity of AI-created videos appearing in their feeds. This move comes as the service revealed that it now features over 1 bn AI videos.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a full-scale launch. This advancement aligns with a rise in content created by AI, fueled by new AI video creators.
AI Proliferation Online
Recent reports that nearly 10% of the fastest-growing video streams on another major platform primarily display content made by AI. A significant portion of this material is considered low-quality AI content, a label for inferior, factory-style content that is typically absurd or dreamlike.
Our research shows that many people appreciate content created using AI tools, from AI artwork to educational videos, and we intend to give people the ability to increase or decrease of that, based on their own likes,” stated a spokesperson.
Scale of AI Content
The service shared that there are currently over a billion videos on its service identified as artificially created. In total, more than 100 m pieces of content are added to the platform every day, making AI-generated material a relatively small percentage of its total content library.
User Control Features
Users will be in a position to reduce or increase the volume of AI content they see by opening the topic control option in the app and selecting “AI-generated content”. Further subjects that are already be controlled under the setting encompass politics, clothing, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s policies mandate content makers to tag convincing artificially created content, and it prohibits dangerous deepfakes of celebrities or crisis events. Any authentic-looking AI video that is unmarked can be removed under its community policies.
Additionally, the platform will now add an AI-generated label to content produced via its built-in AI features, or flagged by an industry-wide initiative for spotting AI-generated material. This step is intended to deter users from seeking to evade the disclosure requirement.
Educational Initiatives
The company is also introducing a $2 million AI literacy fund for professionals and groups to create educational content about responsible artificial intelligence. This initiative will support educational bodies dedicated to teaching coding and technology.
Platform Protection
TikTok has defended its safety measures, following discussion over proposals to lay off numerous review team members in the UK. It is set to cut a significant number of roles in its content moderation division in London, with trade unions and online safety experts raising concerns that people are being substituted by AI moderation.
A senior executive explained that human moderation would remain essential, but automated tools can protect employees by eliminating the most harmful content ahead of it gets reviewed by people. The company stated a 76% decrease in explicit and harmful content handled by human moderators over the previous year due to intervention by its AI tools.
We believe it is crucial to integrate staff and AI to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we also think it’s extremely critical to limit contact with dangerous material as rapidly, which is why a significant AI assistance is proving valuable operate efficiently.”
